Wednesday, August 27, 2008

A mission to end Oil

Sighted on Sign and sight:

Driven: Shai Agassi's Audacious Plan to Put Electric Cars on the Road

"The entire staff is trying to write a mission statement with help from a moderator. He flips through slides on a screen: "Our mission is to transform personal mobility." "Our mission is to break the world's oil addiction (before it breaks us)."

Agassi, in a black leather jacket, a stiff blue-and-white button-down, and faded jeans, stops the moderator. "We still think we're selling to them," he says, after one of his long, drawn-out pauses. "We're not. It's not us to them. It's them to us. You see, people want this to happen; we just happen to be in the way of their getting what they want. We can't give them the car fast enough. That's something we need to capture: 'We're here to serve you,' not 'We're here to sell to you.' We're a facilitator, not the creator. This is going to be a community. We just need to get out of their way. They're going to push for policy, they're going to sell the cars, they're going to be zealots."

I start thinking about the people he has already hooked: mayors, CEOs, investors, statesmen, even car dealers. At one point, Tal had marveled to me about Shai's ability to convince you that the answers to the most challenging problems are easy and obvious. "He tells you the story, and it sounds so simple. Why don't we have it today? Why isn't it here already?"
It's true. Shai Agassi has only one car, no charging stations, and not a single customer—yet everyone who meets him already believes he can see the future."


At 3:55 AM EDT, Blogger SnoopyTheGoon said...

I am rooting for Agassi, he is a breath of fresh air indeed.

Saying this, I am pessimistic about his chances to succeed with our cursed bureaucracy and its animus for success.

The problem is that to succeed here with his project, he needs to build the charging/replacement infrastructure, and to get the necessary permits what with the oil/gas interests will be too tough.


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