AbuKhalil's name is written on the sand

 of Jaffa beach (Israel) and he brags about it, here:

A Palestinian reader sent me this: he wrote my name in Arabic on the sands of the coast of Jaffa. 

Too, too funny for words. Like all bigots, racists and antisemites (self-styled exterminationalist anti-Zionists, too), the professor from California suffers from  a serious and debilitating irony  deficiency.

For ... what is the first thing that happens to a word written on the sand on a beach?